P-U-R-A is a platform. It is an experimental organism of ideas, thoughts, and working systems moving from the global to the local scale through shared and relational processes with common goals. There is an infrastructure in which the software can be continuously updated using  new technologies to register, to frame several data and to insert them in the synthesis of the becoming process of a project, to prefigure landscapes susceptible to transformations and mutations.


P-U-R-A is urban design. “Cities are material expression of a culture, the physical organization of society in a spatial form. The form of the city is the construction of the physical way of staying, of sharing, of working, of human interacting, the way of inhabiting this world. In the global context the synergic relations between built-up spaces and society are subjected to overlapped contaminations”.


P-U-R-A works with urban material to design a continuous updated “modus vivendi” in the “public and common spatial platform of the global territory, with a special care to the individuals and the place in which they live.


P-U-R-A is research. Research means experimentation, exploration, creativity, movement, flux of ideas, to cross the line of economical, human and ethical values. The overall aim is to respond to the Zeitgeist and its important raised questions, with the consciousness and knowledge of the past and a special look into the future, reaching far beyond the present. Facing fragmentation and complexity of global territories P-U-R-A believes it is possible to define a “modus operandi” enabling mankind to rethink the current urban and architectural realities.


P-U-R-A is architecture.  “Architecture reveals identities through spaces of gathering and interaction. Identity is given by the historical memory of places, by the evolution of the form, combined with the  interpretation of existing needs”. The elaboration of new codes might be useful to explore the complex interoiraction among urban dynamic systems. “Spaces are susceptible to changes, flexible, interconnected by short-mutable relations, recognizable but sensible to the alteration of the form as in the generative gene of transformation, dynamism and experimentation”.

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